Levi's and Star Wars Join Forces in Fashion Power up the hyperdrive, ready your blaster pistols, and start getting a belt clip ready for your lightsaber — Levi's is here to save the galaxy in true Star Wars fashion. Following in the rather large footsteps of other big style collabs such as Fenty x Savage and a somewhat similar Levi's x Stranger things lineup, it looks like the label most famous for their blue jeans is looking to take a new approach in a galaxy not very far away.
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With “Rise of the Skywalker” coming to theaters this holiday season and expected to smash box-office records as the conclusion of the newest Star Wars trilogy warps to the silver screen, it makes perfect sense for the brand to launch new gear. Given the massive hype train building up steam around this inevitable battle between Rey and Kylo Ren — light side and dark side, Jedi and Sith respectively — there’s really no better time than now for Levi's to team up with Disney and Lucasfilm to kick off their own casual-chic rebellion.
Traditional casualwear like t-shirts, hoodies, and trucker jackets are all going to be part of this glossy, sci-fi infused collection. Levi's promises that a nerdy blend of fan-favorite one-liners will also be splashed across some of the offerings. For example, Darth Vader's iconic “I am your father” line will be represented on some items in the Levi's x Star Wars collab, as will the title crawl lede of “In a galaxy far, far away,” and Chewbacca's signature “GGWWWRGHH!” roar. (At least, we think that's how it's spelled.)
And it's not only diehard force-wielding fans who are super amped up over the idea of getting to rep an American brand with an intergalactic twist; Levi's executive Jonathan Cheung was equally excited in his remarks concerning the deal.
“Lucasfilm and Levi’s are San Francisco neighbors. When we found out that the final chapter of the Skywalker Saga was coming at the end of 2019, we bundled up our Jedi and headed to Lucasfilm looking for Droids,” Cheung said. “And here’s [a] barely known, fun fact: Luke Skywalker was wearing Levi’s in the original trilogy — white Levi’s! Now it’s our turn to return the compliment with Vader, droids, Chewie and Leia.”
One of the coolest looks of the collection — a pocketed black jacket covered in cosmic colors, X-Wing fighters, Millennium Falcons, and Death Stars — comes in both men's and women’s, with matching pants. If that's not enough Star Wars swagger for you, there are also co-branded beanies, snapbacks, and even a fanny pack with the Levi's logo fused with the iconic golden Star Wars font.
Beat that, Star Trek.
“Rise of the Skywalker” will premiere on December 20 in the United States, and if previous results are any indication, the film will almost certainly clear well over $1 billion. The first outing, “The Force Awakens,” actually managed to eke out just over $2 billion in global box office revenue, with the commercially panned sequel, “The Last Jedi,” still managed a respectable $1.31 billion.
Star Wars is big money no matter what, with Disney pushing it into the stratosphere with the November launch of Disney Plus. Levi's is as iconic now as it ever was. Together, the two could rule the galaxy.
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